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Education is the Key to Good Design Choices | Visual Strategy from Re:Vision
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Education is the Key to Good Design Choices

Graphic design choices are not based on whim

Good design is built on substance and developed through a decision-making process that ultimately results in something that promotes and enhances a message.

Graphic design choices are not superfluous, they are not based on whim. And, it is the role of the designer to communicate the why’s and what for’s to the client to help them make the best choices for their organization.

Today I had a conversation with a client who is torn between two designs. While both options are fine choices, I am of the opinion that one of is far superior.

But, the problem is this… how do I convince the client to make the best choice?

Of course, I could just say that I am a professional hired because of my design skills and in my professional graphic design opinion this one is the best. However, I want a happy client who has bought into the design independent of my opinion.

So, how to get the client to buy in? Education.

As designers, we know that it is a combination of talent and education (at Re:Vision our designers all graduated with a BFA in Commuication Design or Illustration) that enables us to create quality design work. Furthermore, educating ourselves about our clients — learning about a company, competitors, target audience, geographic market, etc. — impacts the design decisions we make, resulting in more effective communications.

But what about educating the client? By explaining how design choices were made, how the image, the style, the typography, the color all support the underlying message we can help people appreciate, understand, and choose good design.

This doesn’t mean that every client will choose the design you like best, but it does mean that their decision process will be aligned with yours. And, that is the key to making good design choices.