Good design is built on substance and developed through a decision-making process that ultimately results in something that promotes and enhances a message. Graphic design choices are not superfluous, they are not based on whim. And, it is the role of the designer to communicate the why’s and what for’s to the client to help them make the best choices for their organization.
Businesses that survive our current economy will be the firms that invest in branding and marketing. An economic downturn is the perfect opportunity for companies with a long-term strategy to increase market share and improve sales. A confident and aggressive approach to marketing will also position your company for success when the economy begins to turn around.
With social responsibility now a key component of corporate values and strategy, its no wonder more and more brands are looking to go green. But many do not realize that their marketing and graphic design can play a major role in their efforts.
If you aren’t doing any form of social media marketing, then you are losing out on important opportunities to engage your target audience. More and more companies are adopting social media marketing strategies as part of their overall marketing plan, but just what can they expect for their efforts?