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Education is the Key to Good Design Choices

Good design is built on substance and developed through a decision-making process that ultimately results in something that promotes and enhances a message. Graphic design choices are not superfluous, they are not based on whim. And, it is the role of the designer to communicate the why’s and what for’s to the client to help them make the best choices for their organization.

Calculating the Value of Friendships

Early research from IBM and MIT studying office communication and networking suggest there are significant financial and productivity benefits to be gained from workplace social interaction.

Recession Strategies and Marketing Opportunities

Businesses that survive our current economy will be the firms that invest in branding and marketing. An economic downturn is the perfect opportunity for companies with a long-term strategy to increase market share and improve sales. A confident and aggressive approach to marketing will also position your company for success when the economy begins to turn around.

Sustainable: Green Graphic Design

With social responsibility now a key component of corporate values and strategy, its no wonder more and more brands are looking to go green. But many do not realize that their marketing and graphic design can play a major role in their efforts.

Benefits of Social Media Marketing

If you aren’t doing any form of social media marketing, then you are losing out on important opportunities to engage your target audience. More and more companies are adopting social media marketing strategies as part of their overall marketing plan, but just what can they expect for their efforts?

SEO, SERP and other web 2.0 terms defined

Web 2.0 buzzwords and acronyms abound, and if you’ve ever wondered what one of them means, this list is for you.